Iconic Activewear Brand Makes First Foray into Wales with Permanent Cardiff Location

Sweaty Betty, the renowned British activewear brand, is delighted to announce the expansion of its retail footprint with the opening of its first ever standalone store in Wales. The new permanent location will be in the bustling Morgan Quarter on The Hayes in Cardiff city centre, offering customers in Wales direct access to the brand's premium activewear.

Sweaty Betty will host a launch event on opening day, 24th October, where the first 25 purchasing customers will receive goody bags filled with health, beauty, and wellbeing products, and the first 3 in line will win a £300 voucher. The event will also feature refreshments and an in-store leggings monogramming service.

Following on from launch day, this new store will partner with local gyms to offer free classes to Sweaty Betty fans with the first taking place on Saturday 2nd November to help fully immerse the brand in the community.

The Cardiff store will feature Sweaty Betty’s full range of inclusive, feel good activewear, known for blending style and function, catering to women who enjoy an active lifestyle.

“We are thrilled to bring Sweaty Betty to Cardiff, marking our first permanent standalone location in Wales, which will provide a fantastic opportunity to connect with new customers and introduce them to our brand experience.” Sweaty Betty