High Street Arcade

Professional skateboarder, MTV star, endurance runner and entrepreneur Matthew Pritchard owns Sleep When You’re Dead Tattoo and Barber Shop (known as SWYD) and has done it all. Filming Dirty Sanchez, Matthew travelled the world visiting tattoo parlours and barber shops across the globe and took inspiration from those places when he realised his dream and set up SWYD.

“I’m really proud and honoured that Sleep When You’re Dead has been included in the City of Arcades Top 10, thanks to my amazing team and the hard work they put in,” says Pritchard, “Since the campaign started, we’ve had some of our busiest weekends and we’d like to thank FOR Cardiff for starting this. We love being in the arcades and our future is definitely here as we continue to grow our business.”